9 Market Tips from Contact Center Analytics Experts grandviewresearch.com

The large enterprise segment dominated the contact center analytics market and accounted for more than a 54.0% share of the global revenue in 2019. The large enterprise segment growth can be attributed to the increased adoption of analytics solutions in large enterprises to effectively manage high volumes of customer interaction data. In large enterprises, customer data is fragmented across all channels. Analytics solutions allow agents to filter the data as per a customer’s requirements and deliver the required information on time.